The Pathway to Victory FormulaTM is our four-step strategic campaign framework (powered by the latest campaign tools and technology) that we use to design voter contact programs for our clients.
Our Formula and Your Campaign’s Pathway to Victory
Put simply, your campaign should be executing voter contact programs that move a targeted group of voters through a persuasion and turnout process so that you can win the most votes (usually 50% +1 vote) on Election Day.
This process builds a pathway to victory that gets you from where your campaigns is at RIGHT NOW and gets you across the finish line with the most votes on Election Day.
But let’s face it. Most campaigns are wandering generalities. They’ve got a candidate, expensive consultants and flashy TV or radio ads. They hold committee meetings over yard sign design and spend big bucks on slash and burn direct mail campaigns…
…but there’s something missing.
What’s missing is the connection between day-to-day tactics and established vote goals…and the campaign strategy necessary to win those votes on Election Day.
Our Pathway to Victory FormulaTM can help change that…
First, you need a laser-like focus on building a campaign strategy that drives the day-to-day tactics. Otherwise your campaign is just an expensive game of craps and your strategy becomes merely a roll of the dice.
Secondly, you need the proper tools to execute the strategy and delivery your campaign message to the right voters at the right time.
(As an aside, we believe that for most campaigns there are 4 basic tools that can help you deliver your message most effectively.)
If you understand the principles in the Pathway to Victory FormulaTM, use the right voter contact tools and relentlessly execute your campaign strategy, we believe your Election Day victory can be clear and attainable.
Want to learn more about how the P2V FormulaTM and how our voter contact tools can help put your campaign on the right path?
We’ve created some FREE resources for you that will give you a user-friendly introduction to the Pathway to Victory FormulaTM.
Join us for a FREE training video to learn the four primary strategies in the Pathway to Victory Formula for your campaign. PLUS, get an introduction to the the most powerful tools you can use for your voter contact program and how they can help launch and win your election.