Why Direct Mail Is So Powerful?
Done correctly, direct mail can be a powerful tool in delivering persuasion messages in your campaign. If you integrate your mail program with phone work and digital advertising, you can drive a powerful message to voters and cut through the noise of campaign hyperbole.
Additionally, with direct mail, you have the ability to hyper-target, so you can deliver messages to key demographics focused on things like age and gender. You can also target voters based on their vote history or the issues they care about.
Need a Turnkey Direct Mail Program?
Since 2012, we’ve dropped nearly 5 million pieces of mail for our clients – from event postcards to issue-mailers .
We’ve designed the graphics, written the copy, juggled printing and mailing schedules and always delivered our mail on time – ALWAYS!
There are lots of details to juggle in a turn-key direct mail program but mail is a powerful voter contact tool that we use in our Pathway to Victory Formula TM program.
In our program, we integrate digital advertising and phone calls with the mail. This multi-channel, integrated mail campaign allows you to amplify the message you’re trying to drive home to voters.
Next Steps in Building Your Direct Mail Program
We’ve created some free resources here that will help you get your direct mail program off the ground. Please click the button below to watch a free training video on setting up your direct mail program.
You can also grab a sample flight plan that shows you how to set up an integrated direct mail program with your direct mail, your digital advertising, and your phone programs.
Click below to access your FREE direct mail resources.