Voter Contact and The P2V FormulaTM
Put simply, voter contact is the process of moving a targeted group of voters through a process so that you can win the most votes (usually 50% +1 vote) on Election Day.
The Pathway to Victory FormulaTM is our tried-and-true, four-step strategic campaign program framework (powered by the latest campaign technologies) that we use to execute our voter contact programs.
The P2V FormulaTM and Your Campaign
Your pathway to victory is the road that gets you from where your campaigns is at RIGHT NOW and gets you across the finish line with the most votes on Election Day.
But let’s face it. Most campaigns are wandering generalities. They’ve got a candidate, fancy consultants and flashy TV ads. They hold committee meetings over yard sign design and spend big bucks on slash and burn direct mail campaigns, but there’s something missing.
What’s missing is the connection between day-to-day tactics that consume the campaign and established vote goals and the campaign strategy necessary to win those votes on Election Day.
First, you need a laser-like focus on building a campaign strategy that drives the day-to-day tactics. Otherwise your campaign is an expensive game of craps and your strategy is just a roll of the dice.
Secondly, you need the proper tools to execute the strategy and delivery your campaign message to the right voters at the right time.
We believe that for most campaigns there are 4 primary tools that can help you deliver your message most effectively.
If you understand the principles in the Pathway to Victory FormulaTM, use the right voter contact tools and then relentlessly execute your campaign strategy, we believe your Election Day victory can be clear and attainable.
Want to learn more about how the P2V FormulaTM and how our voter contact tools can help supercharge your campaign?
We’ve created some FREE resources for you as a way of introducing you to the Pathway to Victory FormulaTM. Join us for a FREE 15 minute training video to learn the four primary strategies in the Pathway to Victory Formula for your campaign. PLUS, get an introduction to the the most powerful tools you can use for your voter contact program and how they can help launch and win your election.